The sign face is the area of any regular continuous geometric shape which contains
the entire surface area of a sign upon which copy may be placed. In the case of the
freestanding or awning signs, the sign face consists of the entire surface area of
the sign on which copy could be placed and does not include the supporting or bracing
structure of the sign unless such structure or bracing is made a part of the sign
message. Where a sign has two (2) display faces back to back, the area of the largest
face shall be calculated as the sign face area. Where a sign has more than one (1)
display face, all areas which can be viewed simultaneously shall be considered in
the calculation of the sign face area.
B.
For signs other than freestanding or awning signs whose message is applied to a background
which provides no border or frame, the sign face area shall be the smallest regular
geometric shape which can encompass all words, letters, figures, emblems, and other
elements of the sign message.
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